See results in 10' or your money back!












It’s time to
Make Hair Coloring Simple & Hassle-Free
Say goodbye to:
With NOVA
Get Natural, Lasting Color Just 10 Minutes
NATURAL INGREDIENTS
Infused with plant-based extracts that nourish your hair
NO HARSH CHEMICALS
Free from ammonia, peroxide, and sulfates—gentle on your scalp
EASY, MESS- FREE APPLICATION
Applies like regular shampoo—no mixing, no stains, no fuss
RAPID FRAY COVERAGE
Gray-free hair in 10 minutes—no waiting, no reapplying.
240,000+ Customers
Reclaimed Their Youthful Look & Confidence
NON-TOXIC INGREDIENTS
GENTLE & NON-IRRITATING
CLINICALLY TESTED
100% VEGAN
NON-TOXIC INGREDIENTS
GENTLE & NON-IRRITATING
CLINICALLY TESTED
100% VEGAN
NON-TOXIC INGREDIENTS
GENTLE & NON-IRRITATING
CLINICALLY TESTED
100% VEGAN
NON-TOXIC INGREDIENTS
GENTLE & NON-IRRITATING
CLINICALLY TESTED
100% VEGAN
Real Reviews from Real People
We’ve compiled everything you need to know in one convenient place, but if you still have questions, drop us a message!
Frequently Asked Questions
How long does the hair color last?
How long does the hair color last?
Depending on hair type and frequency of washing, NOVA Haircare typically lasts from 4-6 weeks.
How long does a bottle last?
How long does a bottle last?
One bottle is designed to last for approximately 10 to 15 applications, depending on hair length and thickness.
Does it work on any hair type?
Does it work on any hair type?
Yes, Nova works on any hair type from 1a to 4c. Thanks to its shampoo-like qualities, it's easily appliable and covers every hair from root to tip.
Does it cause allergies or work on sensitive skin?
Does it cause allergies or work on sensitive skin?
Nova does contain chemicals that some individuals may be sensitive to for example PPD & Hydrogen Peroxide. We recommend a 24 hour patch test before full application.
Do I need gloves?
Do I need gloves?
Gloves are not required while applying Nova Instant Dye Shampoo.
Does this shampoo leave stains on skin or fabric?
Does this shampoo leave stains on skin or fabric?
Nova leaves no stains on the skin or scalp and washes off easily on the counter or in the bath tub. We do not recommend using white colored fabrics during the dyeing process.
Can I use this shampoo on my beard?
Can I use this shampoo on my beard?
Yes, you can! Our shampoo is perfectly safe and effective for use on your beard, offering the same natural-looking, vibrant color and nourishing benefits as it does for your hair.
Can it be used with my normal hair care products?
Can it be used with my normal hair care products?
We recommend using your normal shampoo and conditioner in between dyes and only use Nova Haicare when color reapplication is needed. Conditioner can be applied directly after use.
Can it be used with my normal hair care products?
Can it be used with my normal hair care products?
We recommend using your normal shampoo and conditioner in between dyes and only use Nova Haicare when color reapplication is needed. Conditioner can be applied directly after use.
Is it safe on my hair?
Is it safe on my hair?
Absolutely! Our shampoo is formulated with natural ingredients and without harsh chemicals, making it safe for all hair types. It’s gentle on your hair and scalp, ensuring not just color but also care.
Will it cover my gray hair completely?
Will it cover my gray hair completely?
Yes, our shampoo is specifically designed to cover gray hair thoroughly, offering a uniform, natural shade. Continuous use will enhance the color depth and coverage.
Can it be used on dyed or chemically treated hair?
Can it be used on dyed or chemically treated hair?
Yes, our shampoo is safe for use on dyed or chemically treated hair. However, we recommend doing a patch test or consulting with a professional if you have concerns about your specific hair condition.